Building Real Relationships in an Email World
As an actively pitching blogger, I have found that one of the most difficult things is creating real connections with the public relations, marketing and owners of the companies I work with.
There no doubt that one of the biggest struggles in blogging and working with companies is how to create a real line of communication in an online world. I have a couple of things that I started doing in the beginning and have served me well the past couple years.
The best methods I have found are the following..
Don’t Be Afraid to Be Nice: Start your pitch with a friendly greeting such as “Hello” and don’t be afraid to ask how their day is going. They may receive many pitches in a day, but the one asking how they are doing could be the one they remember!
Schedule Follow-Up: There is nothing worse than agreeing on terms of a post or review, and dropping the ball. Schedule follow-ups, and be friendly – your contacts will remember the kindness.
I personally use Boomerang for Gmail to schedule and track messages. these are then scheduled to return to my inbox on a specific date. (If you click this link I get a free month, and you get a free month at no cost to you!)
Send Them Your Work: Always send your contact a quick note when the posts goes live – it seems obvious, but many people forget these simple acts. By sharing your post this tells your contact that you have not forgotten about them, and it gives them the opportunity to share the post on their end.
Like and Share: Is the company sharing your post? Like the post and comment on it, and strike up a conversation. Many times the person you are speaking to is also in charge of the companies social media.
Personalize It: Did your contact mention any personal items in your emails? Did you find them on social media? Did you look them up on LinkedIn? Have they received a new job title or promotion? Congratulate them, and relate what you find out and use it in your pitches.
Watch them: If you want a lasting partnership with a company, follow them on social media, watch their websites for new product releases and congratulate them! This can result in opportunities to try items before the general public, to hearing exclusive news. Also, before reaching out, check out the press page of the company as this many times will feature news and product announcements and give you a good starting pitch point.
Remember them: Have you not heard from them in a couple of months? Send a quick email and touch base. Ask them if they have any opportunities, and most importantly, ask them how they have been. If they have an opportunity great, if not say thank you and followup in 4-6 months.
Thank Them: Above all else, be sure to thank them for the opportunity to work together! Many times simple Thank You’s are forgotten, and they really can make the difference!
I have used these simple reminders and I have many on-going partnerships with many great companies. These partnerships can result in reviews of new products. including giveaways for my readers, sponsored posts and exclusive blogger opportunities.
These are simple things, that when implemented can have a great impact on your relationships!
Over the next couple weeks I will be posting different topic’s and different paths to becoming your own review blogger, be sure to sign up to receive these posts!
What would you like to know about building better brand relationships?
Have a question? Please DO NOT hesitate to ask!! I am here to help!
Let me know and you may see your question answered in upcoming posts!